BRISA America Expands its Leadership Team with New Marketing and Sales Director

BRISA America Expands its Leadership Team with New Marketing and Sales Director

Kissimmee, Fla. (March 24, 2022) As the market for BRISA America’s automation technology products continues to grow, the UCF’s Kissimmee Incubator client company has expanded its team. 

The company has hired Michelle Nascimento to oversee the company’s marketing and sales efforts to speed up its growth in the hospitality industry, including hotels and property management companies. 

“Michelle has history of growing businesses both with internal leadership positions from a communication agency background, as well as from property management companies in the area”, says Paulo Toledo, founder/CEO, BRISA America Corp. “We’ve been looking for someone like Michelle to ensure we would be reaching our potential client base in Florida and in other areas in the US.” 

BRISA was founded in Brazil in 1988, expanding into the United States through the UCF Business Incubator’s Soft-Landing Program in 2017. The company serves clients in the United States, Latin America and Europe, including brands like LG Electronics, Epson, Ericson and Lexmark.  

Since moving its operations to Kissimmee, the company has focused its technology development on front desk automation, particularly for hotels and vacation homes using some of the most advanced technologies like artificial intelligence, robotic process automation, Internet of Things, and image processing. 

This technology has been used in hotels like SPOT-X (Red Roof) and in company’s like VHC Vacation Homes Collection, located in Central Florida. 

“Moving towards automation is an important aspect for hotels and property management companies,” Nascimento says. “Nowadays everybody needs to be plugged into everything – whether it’s at work or during our personal lives, technology is constantly moving and pushing into digital life. Our comprehensive automation solutions utilize this and aim precisely at service level standardization and cost reduction.” 

Nascimento comes to BRISA after extensive experience in the property management market, after working with Casiola Vacation Homes, and previously, nearly a decade at All Senses Mtk, where she was a partner and the director of strategic planning. During her employment there, she relocated from her native Brazil to Central Florida. Prior to working at All Senses Mkt, she was a Corporate Communication Manager with Mitsubishi UFJ Financial Group, one of the world’s leading financial groups headquartered in Tokyo. 

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